1. The Sneaker Identity Crisis
This is a good article about the state of sneaker culture. It’s been a big topic of interest lately:
“It’s been a minute since sneaker culture went mainstream. The 2017 “homeboy’s gonna like…get it” era of sneaker influencing is ancient history. Everyone’s Balenciaga Triple S’s are tucked away. On Instagram, once sought-after pink and black CDG x Nike Air Max 180s are nowhere to be found. Yellow Onitsuka Tiger Mexico 66s might enter the hype-to-rinsed pipeline, too. adidas Sambas are still going strong, but the energy around them has transitioned from a boil to a simmer.”
2. How to Pull off Jorts
Though Jorts have been back for probably a year now, I would say you’re still early enough to the trend to not be a total jabroni. Get in while its hot but be tasteful about it ok. Read more here for GQ’s guide to buying some Jorts this summer.
3. How Uniqlo finally won over Gen-Z
“Uniqlo doesn’t usually get this kind of buzz, particularly with Gen-Z consumers in North America and Europe. In those regions, the brand has struggled to meet parent Fast Retailing’s ambitious sales goals, and is often lumped in shoppers’ minds with Gap or J.Crew as a source of affordable basics. But the recent run of hit products on TikTok has provided a jolt to the brand’s image. So has the ongoing trend of understated dressing, as well as the persistent inflation that has made its $15 T-shirts and $50 parachute pants much more attractive to cash-strapped consumers.”
4. A Senior Tradition You Might Not Know About
This is a really cool article about Bode’s senior cords program. These pieces made me fall in love with the brand and convinced me and I’m sure countless others that Emily Adams Bode is at the top of the pack right now. Read more here.