The Weekly Roundup (week of 5.29)

we got a fun and spicy roundup this week

1. With Hannah Gadsby’s ‘It’s Pablo-matic,’ the Joke’s on the Brooklyn Museum

Oof… this is a harsh, well-thought-out, and quippy takedown of Hannah Gadsby’s latest endeavor with the Brooklyn Art Museum. Basically, she did a whole exhibit about Pablo Picasso’s (already well documented) relationship with women and how he’s a big bad meanie and should be looked at as such, etc… Funny enough (unlike her comedy), the exhibit was funded by the Sacklers, you know, the family who owns Perdue pharma and is responsible for creating the Opioid epidemic. Anyways, this New York Times takedown of the exhibit was simply entertaining and cathartic to read, check it out.

2. An Encounter With Jeremy Fragrance, the Unhinged Future of Influencers

“I’ve noticed that people respond the best to extreme energy,” he tells GQ between selfies.

The central question at the heart of the Jeremy Fragrance brand—one that perplexes his fans as much as it compels them to keep watching—is where Jeremy Fragrance the character ends and where Jeremy Fragrance the person begins. 

“I decided to always be Jeremy Fragrance,” he says. “I’m [playing] myself as my own computer game character.”

He’s the epitome of the Kayfabed influencer. He is an enigma, he is weirdly sexual, and he is obsessed with fragrances, he is Jeremy Fragrance. Read here.

3. Alo Yoga Is Beating Lululemon at Its Own Game

Yeah, Alo Yoga is definitely figuring out a way to appeal to the cool kids. They are faithfully repped by the biggest celebs and that’s in large part due to their excellent ✨aspirational ✨ marketing. If you go check out their Instagram you could see why. Read the WSJ article here.

4. Who is Matty Healy

Really, this article would not exist had it not been for the famous center-left comedy podcast The Adam Friedland Show. This guy has created a hurricane of takes across every social media platform and the only thing I can say is that I hope people start to realize that having parasocial, puritanical relationships with celebrities is deranged off-putting behavior. I can understand how a teenager gets to be that way but once you enter your 40s I think it’s time to stop letting celebrity drama make you cry and go deactivate the fan account. Matty Healy was recently interviewed by the New Yorker and I thought it was pretty entertaining, regardless of how you feel about him. Read here and check out Brad Troemel’s genius satirical post about forming a Taylor Swift Fan Union.