The Weekly Roundup (week of 5.22)
Some good ones this week... I was gonna include the Horses article but you guys prolly read it already.
1. THE RISE OF “EUROPECORE” IS PEAK AMERICAN ESCAPISM
This is one of the funnier/dumber things I’ve read. I saw a lot of people raging on the TL about this TikTok glorifying life in Europe, it seemed to ruffle a lot of feathers. I’m not entirely sure why but it’s Twitter and that’s where people go to freak out about TikToks. Anyways, this article describes the recent trend of people basically larping/dressing in “Europecore”, in what I would imagine is their idealized fantasy of what fits the vibe of the country they’re dressing for.
“You can see Europecore on TikTok, where influencers attempt “living an Italian summer in Virginia” simply by turning off their air conditioning. A silk two-piece is no longer just a going-out outfit, but rather a “Europe set”; summer style inspiration has become “Spanish summer outfit” content.”
Though I think most of the larping is reserved for Western Europe, I have yet to see a Latvian-inspired Europecore TikTok. Read here.
2. The Adidas Samba Enters Its Anxiety Era
"But as sales continue to heat and the hype gradually cools—specifically among influencers and trendsetters (a recent Strategist headline offered the verdict: “Sambas are played out.”)—it’s getting more difficult to parse the trend or say exactly what wearing Sambas even means these days. And that struggle to define the meaning of the product appears to be breaking out along generational lines.”
The coolness once associated with something more niche and unique slowly withers away as every cornball tourist in SoHo starts rocking it. People like to stand out and be individuals, the pernicious fear of looking like a trend chaser rather than a trend-setter is trapped in more closets than R. Kelly. Read here.
3. Why Restaurants in Manhattan Are the New Nightclubs
"A look at New York’s nightlife veterans from the early 2000s, whose new spots are bringing back that insider era’s vibe.”
4. Should Making it in Fashion be this Hard?
Probably my favorite up-and-coming designer as I’ve said before. This time Elena Valez gets interviewed by the NYT about what it actually takes to launch a fashion company.
“Lately, Ms. Velez has begun taking predatory loans she finds online. Ms. Church has opened multiple credit cards and waits tables in the winter to help with bills. She said she has given Ms. Velez about $25,000 from her savings and, more recently, another $25,000 from her I.R.A. account. That last sum went toward financing the February runway show, covering expenses like catering and fake nails and “all of these dumb things that you have to have to get written about on Vogue Runway,” Ms. Velez said.”