The Weekly Roundup (week of 4/10)
If you have just 10 free minutes in your day, all I ask is for you to watch the first video in this list.
1. A brutal analysis of Vans’ Marketing
This was fucking hilarious. Hearing this guy talk about how “Vans lost its F-You attitude” made my day better. I felt like I was at church listening to a sermon and finally found the light of the lord. I want to force everyone who works in corporate marketing to watch this. I want to pry their eyes open like Clockwork Orange and play this on repeat for 10 hours. Watch this and feel vindicated for hearing what probably everyone thinks about the way that all corporate marketing has felt. It’s age-restricted so you know it’s extra spicy ;) 🌶️
2. How Tyshawn Jones and William Strobeck Changed Skateboarding Forever
“In 2012, the New York filmmaker William Strobeck was tasked with shooting a commercial for Supreme. When he arrived at the brand’s original store on Lafayette Street, Strobeck met a 13-year-old kid from the Bronx named Tyshawn Jones. Strobeck had never filmed with Jones before, but by the end of that first day together, Jones would show the first glimpse of what, a decade later, made him the most famous and respected young skateboarder on the planet.”
3. They’re Over Being BeReal
Turns out an app purely focused on people capturing the mundanity of their life didn’t hook more users and retain their attention. Go figure. BeReal gets real about the fact that no one uses their shit, read here.
4. Is there life after Influencing?
As funny as it sounds to hear me say this I am oddly sympathetic to the person profiled in this article. It talks about the actual day-to-day struggles and pressures of being a full-time influencer and the likely path that many are soon to follow as they realize that the life isn’t for them. Read here.