The Weekly Roundup (week of 12.4)
This was a good week for cool ads
1. Stussy and Nocta Deliver For Nike
Nike had an excellent week for marketing, getting two of their partners to deliver commercials that were, in my humble opinion, top-notch. The first one from Stussy is by far my favorite. It’s simple, unfiltered, awesome, badass, you name it. There’s nothing they could have done to improve the video.
The second one from Nocta was also great. While a little long, it was a hilarious take on the classic “shit happens” advertisements that we’ve known typically from insurance ads. The coolest part about it was their partnership and homage to mountaineer and climber Nirmal Purja.
2. THE WILD DELIGHT OF WILLEM DAFOE
Another viral Willem Defoe fashion editorial! This time from SSENSE.
The veteran character actor has brought a sense of the unexpected and surreal to Hollywood for decades. Now, with Yorgos Lanthimos’s Poor Things, he’s playing one of his Dafoe-iest roles yet.
3. The OpenAI Board Member Who Clashed With Sam Altman Shares Her Side
Major yikes. When you come for the king you best not miss. Especially when he’s running the most successful and talked about start-up in the world. The fact that this board member didn’t even think through the 2nd and 3rd order effects of their decision is still something to wrap my head around. Read here.
4. Throwing Fits with BeenSlackin
A very interesting guest with a lot to offer. His stories about Balenciaga during the height of their cancellation were especially interesting. Throw on the pod when you get a moment.
